Marketing Featured APAC

Green Park Content bags digital mandate of PH telco Globe, Indofood’s Maxicorn

Indonesia – Content marketing agency Green Park Content (GPC) has won the digital and creative mandates for Indonesia’s snack brand Maxicorn and the Philippines’ telco giant Globe.

As part of the mandate with Indofood, GPC will be managing the full digital service, social media maintenance, campaign launch and creative production for the food distribution giant’s new brand Maxicorn in the Indonesian market. This account will be managed by Sophia Seddarassan, GPC’s associate account director for Indonesia.

Harry Wibowo, Indofood’s head of marketing for Maxicorn brand, shared, “Green Park Content went the extra mile when presenting their social media communication strategy, using multiple channels and touchpoints that were suitable for our bold target audience, as well as brand guidelines and visualisations in creating a strong brand identity.”

Meanwhile, GPC’s mandate for telco Globe includes branding, visual identity, and creative assets development. This account will be managed by Ish Reyes, GPC’s senior account manager for the Philippines, who also led the pitch.

GPC believes that these two new partnerships are a testament to its rapid and impressive growth across APAC and globally.

Fe Husaint, GPC’s creative and global brand head, said, “We are so proud that so many esteemed organisations have trusted us with the role of helping to build their brands, and we will continue to find new ways to engage audiences and create brand affinity as they assimilate to the new normal post-pandemic.”