Tag: original feature

[Original Feature] Squeezing the algorithm

Squeezing the algorithm? How Sharmaine and friends slipped ‘Brainrot marketing’ into Philippine advertising

Posted on June 4, 2026

by Sharona Nicole Semilla

If you walked into a Manila supermarket this week expecting to just buy some fruit, you were probably met with a handwritten sign introducing you to “Sharmaine the Orange” and “Melanie the Avocado.” No, the grocery clerks have not lost their minds. Or rather, they have, but only...

[Original Feature] Human Only Certification

The Human-Only Certification: Why creative bravery in 2026 means embracing the imperfect

Posted on April 28, 2026

by Sharona Nicole Semilla

In 2026, the marketing world is navigating “The Turning Point.” After two years of our feeds being flooded with hyper-optimised, high-sheen AI content, we have collectively reached a stage where “Perfection” is not the goal—it is a massive red flag. If an ad looks...