India – Authority on brand perception measurement YouGov BrandIndex has released its ranking of the top 10 most recommended brands in India where Shenzhen-based phone brand OnePlus dominated the list for 2020. It was followed by homegrown delivery platform Swiggy, with similarly India-based travel booking platform MakeMyTrip landing as the third most recommended brand.
A total of 260 brands were screened based on consumers’ answers to the question “Would you recommend the brand to a friend or colleague?” The brands that came out in top three had 83% – 85% of respondents recommending them. The ranking data was collected between January 1, 2019 and December 31, 2019.
Indian hotel brand Taj Hotels and Palaces ended on the fourth rank with 83.3%, while US-based food delivery service UberEats rounded the top five with 82% of consumers having a positive perception on the brand.
Meanwhile, Indian consumers showed a consistent affinity with international brands; with Amazon, Google, Zomato, Trivago, and Marriot making it to the top ten.