Singapore – Asia’s sports media property ONE Championship has announced a multi-year partnership with luxury travel and lifestyle brand TUMI. This move will see TUMI as the official premium luggage partner of ONE Championship.
The partnership includes live broadcast integrations and the development of a bespoke travel case and sling exclusively designed for the prestigious ONE World Championship belt. They will also work together on various exclusive marketing and branding activations throughout the duration of the partnership.
The ONE World Championship belt case combines a tough exterior with contoured angles as a nod to the martial arts legacy contained within. Utilising TUMI’s signature FXT Ballistic Nylon, a custom form-fitted EVA interior with suede lining, and an integrated stand, this innovative travel solution provides full 360-degree protection while in transit. An illuminated TUMI logo is the final touch to this modern design.
Meanwhile, the ONE World Championship sling will allow them to carry and store the coveted ONE World Championship belt wherever they go. Featuring TUMI’s FXT Ballistic Nylon, elevated leather detailing and a quilted interior for total protection, the sling reflects the signature design language of the TUMI Alpha 3 collection.
Chatri Sityodtong, ONE Championship’s chairman and CEO, stated that the ONE World Championship belt represents the journey of the greatest martial artists who reach the pinnacle of their sports through an unparalleled passion and dedication to excellence.
“Our partnership with TUMI celebrates this achievement by honouring and protecting their most prized possession. I am thrilled to team up with a brand of TUMI’s calibre to elevate this experience for our athletes and fans watching around the globe,” said Sityodtong.
Victor Sanz, TUMI’s creative director, said that the ONE World Championship belt is a symbol of the relentless drive and dedication that ONE Championship athletes display in the pursuit of their craft.
“As a world leader in luxury travel accessories with a particular focus on performance, TUMI is honoured to support and elevate the journeys of these amazing athletes and partner with a like-minded organisation that defines excellence in martial arts,” added Sanz.