Singapore – Global media network Omnicom Media Group (OMG) has announced that its COO for the APAC division of its marketing agency OMD, Rochelle Chhaya, has been promoted to CEO of OMG in Thailand.
In her previous position at OMD, Chahaya was instrumental in scaling a client-centric, digitally-powered, and data-led agency model across the region.
“Rochelle has done an outstanding job of improving OMD’s organizational processes for growth while enhancing its operational capabilities and efficiency,” said Tony Harradine, CEO at OMG APAC.
He added, “With Rochelle’s comprehensive knowledge and experience, coupled with her unrivaled visibility over the entire client-agency-partner ecosystem, I am confident that OMG Thailand will reinforce its position as an innovative and digitally-forward agency brand.”
In her new role, Chhaya will be tasked to drive profitability and efficiency across OMG’s media agencies OMD and PHD in Thailand.
Additionally, she will also oversee and support the development of the network’s digital transformation roadmap as well as the operationalization of products to foster stronger client partnerships, drive digital growth and
creativity in the market.
“Thailand has always held a special place in my heart and I am humbled to take on this responsibility,” said Chhaya.
“Right now is an important time of change for the Thai media landscape and together with the Thai leadership team, we are fully committed to build on the fantastic momentum and harness all opportunities to drive OMG’s continued growth and ambition in the Kingdom,” she added.
Chhaya will report to Tony Harradine and will officially assume her role immediately.