London – Digital monetization company Centili has appointed Olivier Letant, former senior vice president for strategy & operations of Kuala Lumpur-based mobile payments and acquisition platform Apigate, as its group chief operating officer.

Letant brings in more than 20 years of experience in management, M&A, and international relations.

In Apigate, he was in charge of the overall corporate strategy, strategic planning & analysis, product strategy, as well as the firm’s M&A, and risk management and compliance. Prior to Apigate, he also headed the strategy and analysis of Malaysia telecom Axiata.

Centili’s reach spans globally, serving several APAC markets such as China, Thailand, and Malaysia. The firms’ main solution is connecting merchants with mobile operators, helping to turn existing users into paying customers through monetizing digital content and virtual goods.

For his new role, Letant will be responsible for the company’s growing global operations, as well as its key projects and product delivery, from feasibility assessment to the commercial launch.

“Olivier has a great mix of big picture strategic thinking and a hands-on leadership style. He has a reputation for setting a high bar, focusing on impact, and building trust within the organization. We strongly believe we will benefit from his skill set, his experience in [technology, media, and telecom] (TMT), as well as from his insight into the Asian markets, which are instrumental to our next growth stage.” said Centili Group CEO Zoran Vasiljev.

Commenting on his appointment, Letant said, “I look forward to working with Centilians to continue to establish the company’s leadership position in digital monetization. Centili is a dynamic and game-changing company with authentic culture and strong values, and I am excited to contribute to its next growth stage.”