South Korea – ONE Holdings’ esports media company ONE Esports has been appointed as the official media partner for League of Legends Champions Korea (LCK). The League of Legends tournament is organised by League of Legends Champions Korea Limited, a wholly-owned subsidiary of Riot Games Korea Limited.
The LCK Summer Split 2022, which will take place from 15 June to August 2022 in South Korea, will see 10 of the best League of Legends teams from Korea compete for a US$370,000 prize pool.
Through this appointment, ONE Esports will manage the production of localised content related to the LCK Summer Split 2022, including short-form videos and written coverage. All video content, including tournament highlights, player interviews, and fan interactions, amongst others, will be distributed across ONE Esports’ digital channels.
Moreover, ONE Esports will also publish a series of articles covering the LCK in localised languages to be distributed exclusively on the ONE Esports website, oneesports.gg.
Carlos Alimurung, CEO of ONE Esports, said that it is motivating to work with the dedicated team at League of Legends Champions Korea Limited who are committed to delivering high-quality events and telling remarkable stories.
“The popularity of League of Legends Champions Korea, coupled with ONE Esports’ passionate fanbase and extensive reach, will take the tournament’s phenomenal success to the global stage,” said Alimurung.
Meanwhile, Aiden Lee, secretary-general of League of Legends Champions Korea, commented that they are excited to welcome ONE Esports as their newest partner for League of Legends Champions Korea.
“Storytelling is such an important aspect in esports because it allows our audience to engage with our brand and talents in deep and meaningful ways. We are thrilled that with ONE Esports’ expertise and presence in esports, we will be able to bring LCK closer to fans around the world,” said Lee.
In April 2022, ONE Esports has also been tapped by gaming company Riot Games to be its official media partner for the upcoming League of Legends: Wild Rift Championships SEA tournament, to be held from 23 April to 8 May 2022.