Tag: Nopparath Eksuwancharoen

Bangkok, Thailand – Local independent advertising agency Sour Bangkok has announced the appointment of Nopparath Eksuwancharoen and Thamakorn Ruchakityanon as its executive creative directors. This comes after the agency had recently celebrated its seventh anniversary.

The duo will bring a unique and powerful creative synergy that promises to redefine the standards of creativity in the advertising landscape. Moreover, this move reinforces SOUR Bangkok’s dedication to creative diversity.

Both Nopparath and Thamakorn have been the creative minds behind SOUR Bangkok’s standout campaigns, captivating audiences for renowned clients such as SangSom, On the Table, Zen, GMM, Cute Press, Netflix, and the recently launched adorable Central Westville, winning the hearts of cat enthusiasts.

Nopparath was previously the creative director and head of art for Sour Bangkok, having held that position since January 2022 when she was appointed alongside three other female leaders in the agency.

Bangkok, Thailand – As part of SOUR Bangkok’s commitment to empowering women leadership in Thailand, the independent agency has just introduced its four next-generation female creative leaders, aimed at increasing diversity in the Thai advertising industry.

One of the four creative leaders is Warunpon Trithepwijit, the partner and creative director at SOUR Bangkok. She was the leader in content creation for Netflix Original Series that has recently won Asian television Awards, Asia Contents Awards for Best Asian TV Series, and Asian Academy Creative Awards. Another creative leader is the agency’s creative director and head of art, Nopparath Eksuwancharoen, who has recently been announced as the winner of The One Club and The 3% Movement for Next Creative Leaders 2021 Asia Pacific Regional.

Meanwhile, Kusuma Ruchakityanon, SOUR Bangkok’s latest creative director, is known as an award-winning creative leader. She was picked up as BBDO Female Creative Leadership in 2018 and chosen to be the Executive Jury at Ciclope Asia Award and the Grand Jury at Ciclope Festival Berlin 2021, while Warangrat Rattanabumrung, the agency’s associate creative director, is the rising star of Thailand’s advertising industry. She has been recently the representative of Thailand in Young Cannes Lions Competitions 2020.

SOUR Bangkok’s works have successfully involved women’s brand campaigns and expanded its business into entertainment for women, including ‘Girl From Nowhere’, a Netflix Original Series, and freshly launched a Thai Virtual Human that appeared on leading international fashion magazines like L’Officiel, VOGUE, and Harper’s BAZAAR.