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Indian delivery service Milkbasket taps BBDO for brand strategy and creative duties

Singapore – Marketing and advertising agency BBDO India, has been appointed by Milkbasket, India’s first subscription-based micro-delivery service, to handle its brand strategy and creative output mandates.

Milkbasket, a unit of Reliance Retail, launched in 2015, and is one of the fastest-growing start-ups in the daily essentials delivery sector. Milkbasket has seen a positive preference in the consumer market and online groceries. Currently, the company is present in several cities and regions in the country namely NCR, Bangalore, Hyderabad, and Chennai.

Yatish Talvadia, founder and CEO of Milkbasket, commented on the partnership, saying, “On this exciting growth journey of Milkbasket, we are super thrilled to onboard BBDO. The plan is to leverage their creative strength to make Milkbasket a household name in Pan India by the end of the year.”

In 2022, Milkbasket said it aims to take its services to the top 50 cities in India. At this crucial point of expansion, BBDO will facilitate this growth by creating a pan India voice and brand positioning for Milkbasket.

Nikhil Mahajan, chief growth officer and GM of BBDO, said that the daily essential delivery space has seen a lot of action lately, and believes that feel Milkbasket, with its robust business model, is poised to win mindshare and market share.

“They have a unique proposition that sets them apart from any other player, and I’m very excited to bring that alive as we create a brand to reckon with in the coming times. The leadership team’s vision of not only winning the future but shaping it too is what makes this partnership so special and exciting,” said Mahajan.