Singapore – Global web recommendation platform Outbrain has rolled out its new Native Advertising Header Bidding solution, designed to help media partners boost their monetization strategy by enabling Outbrain to serve ads on any ad placement.

The solution allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This move is designed to help Outbrain media partners maximize revenue from traditional ad units while creating more opportunities for Outbrain advertisers to show their ads and engage customers with Outbrain native ads.

Outbrain enters the header bidding space by leveraging its deep integration with media partners which provides unique visibility into contextual performance and behavioral interest signals, enabling bidding efficiency. The result is a more personalized and relevant ad experience for the consumer and maximum performance for marketers.

Speaking about the solutions launch, Eytan Galai, chief revenue officer at Outbrain, said that they remain committed to innovate and help media partners in the open web fund content creation. He also added that with ‘Native Header Bidding’, their goal is to help their partners maximize revenues while delivering a better advertising experience to consumers.

“Native Header Bidding unlocks new revenue potential by creating more advertising opportunities for Outbrain while increasing yield on traditional display and video ad placements,” Galai said.

Meanwhile, Ayal Steiner, VP for advertising at Outbrain, commented, “The expected result is that users will experience more relevant ads served through native ad experiences that are much more user friendly, and Outbrain advertisers will benefit from more ad inventory which creates new opportunities to engage potential customers on the open web.”

Outbrain now begins a global roll out of Native Header Bidding with strategic media partners.