Australia – Australian media company Southern Cross Austereo (SCA) has appointed Lucia Elliott, former principal at marketing consultancy Creighton Ward, to be its new national trade marketing director.
Elliott brings her strategic and creative expertise to the trade remit leveraging her more than 20 years of experience working in marketing and creative agencies, including McCann-Erickson, Mojo, George Patterson Partners, and The Campaign Palace. She has also run her own marketing consultancy for several years working successfully with many high-profile Australian brands.
In her new role, Elliott will be charged with driving awareness and understanding of SCA’s total media portfolio, including the company’s digital transformation amongst clients and media agencies nationally.
Aside from her role at SCA, Elliott is currently the marketing director of the Boomtown collective, where she oversaw several successful initiatives. She is also a part of the Boomtown Steering Committee.
Commenting on her new role, Elliott said, “SCA is committed to technology that not only delivers more invested consumers, but it also enables SCA to better understand its audiences as well. I’m thrilled to be part of the evolution and the fact that I can continue to champion Boomtown, a brand that’s near and dear to my heart, is a win-win, and I can’t wait to get stuck in!”
In addition, SCA has promoted Megan Parkes, its current trade marketing manager for New South Wales (NSW), as its new national trade marketing manager, where she will work closely with Elliott. Parkes will retain her NSW trade and client engagement activities, and lead the state-based trade marketing managers. Prior to SCA, she worked in marketing and events and fashion PR for several years.
Nikki Clarkson, SCA’s chief marketing officer, said that in Elliot’s role leading Boomtown, she has demonstrated strong strategic and creative skills with many achievements, and they are excited for her to join the SCA Marketing team.
“Megan is already a valuable member of the trade marketing team and has proven her ability to deliver exceptional outcomes. Both Lucia and Megan will add a great degree of strength to SCA’s trade marketing,” added Clarkson.
The appointments of Elliott and Parkes will be effective from 7 February 2022.