Marketing Featured Southeast Asia

Media Publishares unveils new senior leadership elevations

Singapore – Media Publishares, the publisher of Esquire, Robb Report, and Vogue Singapore, has elevated Natasha Damodaran, former marketing director at Media Publishares, to be its new managing director (MD), and Alexander Trefilov, former general manager at Media Publishares’ Philippines office, which was previously Indochine Media, to be its new chief operating officer (COO). 

In her previous role as marketing director, Damodaran has played an instrumental role in the launch of Esquire and Vogue Singapore, while simultaneously leading partnerships, marketing, communications, and events. Since August 2021, with the launch of Vogue’s September NFT collection, she has been spearheading the implementation of NFT strategies and metaverse related activities for Esquire, Robb Report, and Vogue Singapore. 

As the new MD, Damodaran will be working across all divisions in the Singapore office, managing the day-to-day business, as well as new business opportunities alongside the publishers and editors-in-chief, while continuing to lead the marketing teams. 

Commenting on her elevation, Damodaran said that she looks forward to the next phase of growth at Media Publishares, and in her capacity as the new managing director, he aim is to grow the print, digital, social, and Web3 offerings within their current portfolio, while working alongside their creative and editorial teams to bring world-class content to their readers.

“With the strength of the brands and the breadth of talent that we have, there are tremendous opportunities ahead,” added Damodaran

Meanwhile, Trefilov has previous experience in international publishing, having worked at Partners Media Group for Kazakhstan, publisher of titles that include Harper’s BAZAAR, Esquire, and Men’s Health.

In his new role as COO, Trefilov will be overlooking corporate finance, legal, internal procedures, and communication with licensing partners and stakeholders. He will also oversee the financial reporting of the regional offices in Vietnam and Malaysia. 

Trefilov commented, “Keeping the high pace of the company’s growth both in media and new crypto business, I am excited to fine-tune and amplify the business processes to strengthen the company’s position in the Southeast Asian market.”

Both will be based in Singapore and will report to Michael von Schlippe, Media Publishares’ president.

Von Schlippe shared that Damodaran has been involved in all parts of scaling the business in Singapore, showing skills and accomplishments on the management and commercial sides of the business, and she also has a sharp eye for editorial quality in both print and digital.

“In addition, Alexander brings with him 17 years of international media experience with a focus on Asia. He has been effective not only in setting up and running media organisations, but also in shaping and implementing strategies whilst managing diverse business operations,” he added.