Kuala Lumpur, Malaysia – Fintech and digital commerce company in Malaysia, IOUpay, has just announced the signing of international singer-songwriter, Yuna, to become the new face of its ‘buy now, pay later’ (BNPL) service, myIOU.
The myIOU app, which has only been launched in June 2021, offers both retail and e-commerce merchants flexible payment options for their in-store and online consumers. It enables consumers to split their purchases into two, three, or six monthly payments at zero interest.
The appointment of Yuna as the new face of myIOU is in line with its goal of encouraging Malaysians to embrace BNPL as the new-age payment method and to advocate for the benefits of BNPL to both local businesses and consumers.Yuna will be representing the brand as an opinion leader of myIOU, where campaigns and promotional activities will be integrated and delivered across online and offline media platforms.
Yuna has over a million followers on social media and has previously worked with brands including Malaysia Airlines. IOUpay said her wide reach and connection to her fans and music lovers across the region will support the brand in its goal to grow its user base and connection with local businesses.
Commenting on her ambassadorship, Yuna said the partnership came at a perfect time as she was looking for more ways to support local entrepreneurs during this trying time.
“To know that myIOU with its BNPL offerings can help both businesses and consumers to thrive during challenging times like this, I am proud to be a part of that. Together with IOUpay, I hope to educate as many people as possible on the ways to leverage on BNPL,” said Yuna.
Meanwhile, Christopher Kok, IOUpay’s regional commercial officer, commented that Yuna has been chosen not only for her capacity as an international icon but also for her ability to connect consumers with businesses with the aim of helping local businesses, particularly during the pandemic.
“As a key player in the BNPL industry in Malaysia, we are always on the lookout for partners who share the same vision as us. She is a perfect fit to join the myIOU family because her personal interest aligns with our business goal to be one of the leading digital transaction processors in the booming cashless economies of Southeast Asia,” said Kok.