Singapore – IPG Mediabrands, the media holding company within Interpublic Group, has announced the official launching of My Bot, its latest AI chat assistant today, November 16. 

This innovative tool aims to optimise the internal productivity of the workplace as well as their employees’ workstyles through gen AI technology powered by Google Cloud. 

In particular, the assistant is set to streamline day-to-day tasks, enabling easier management of multiple projects and workflows for IPG Mediabrands employees.

Some of its features include an intuitive task management support which covers the project brainstorming to agenda-making for meetings. With a dedicated space for human creativity and strategy development, it also responds efficiently to user needs with time. 

Meanwhile, its capacity to understand 38 different languages enables smooth communication in various contexts and promotes inclusivity.

Speaking about this launch, Graham Wilkinson, chief innovation officer at KINESSO, said, “We couldn’t be more excited to launch our first of what will be many products leveraging gen AI, with the support of Google Cloud.”

“My Bot will take our workplace capabilities to new heights without compromising the humanity and thoughtfulness of our client-centric approach,” he ended. 

My Bot comes after IPG Mediabrands recently partnered with Google Cloud to integrate gen AI technology into product development. 

It is developed by the product team within KINESSO which works with Google’s PaLM 2 language model and boasts enterprise-level security to protect intellectual property throughout the workflow.