Marketing Featured APAC

The Orchard promotes Priya Dewan to VP of int’l marketing for APAC

Singapore – American-based music distribution company The Orchard has promoted former vice president for Southeast Asia and South Korea Priya Dewan to the role of vice president for international marketing for APAC. In addition, she has also taken the role of managing director of Southeast Asia and Korea at The Orchard.

Her newest vice president position is the company’s first Pan-Asian management role. In addition, her promotion follows the company’s substantial growth in the market, and the need for expansion to provide additional on the ground support to artists and labels in the region. 

During her past role as VP for SEA and South Korea, she was responsible for leading The Orchard’s teams in the region, providing expertise, releasing strategy and regional support as well as creating a pipeline for artists locally to new international audiences.

In addition, Dewan is responsible for signing The Orchard’s priority labels in the region, including BTS’ label BIGHIT Music and JYP Entertainment – whose roster includes K-pop groups ITZY, Stray Kids and more.

She brings in 18 years of music industry experience, and previously held a position at UK-based label Warp Records as the label manager for North America.

“In this new role I look forward to helping more clients from across the region achieve greater success by providing more access to our global tools and teams. This also includes exploring bigger opportunities for our entire catalogue with our international digital service providers across the Asia-Pacific region,” Dewan said regarding her appointment.

She will report to Colleen Theis, chief operating officer at The Orchard.

“The Orchard’s Pan-Asian expansion further amplifies the amazing success we’ve had connecting artists and labels from the region with fans around the world. Priya’s leadership and proven expertise at identifying and developing talent will continue to create new opportunities for our clients,” Theis said.

Recently, The Orchard launched its office in Indonesia, with Arie Legowo appointed as the company’s head for the market and Gyscha Rendy appointed as client services manager, Southeast Asia. Both Legowo and Rendy will report to Dewan in their new roles. 

In addition to South Korea, The Orchard’s newly expanded reach across Asia now includes an on-the-ground presence in Greater China, Japan, Indonesia, Vietnam, Singapore and the Philippines.