Marketing Featured Southeast Asia

Publicis Groupe welcomes Elya Eusoff as new general manager for MSL MY

Kuala Lumpur, Malaysia – Publicis Groupe today has announced the appointment of Elya Eusoff as the new General Manager for MSL Malaysia, the communications network’s PR firm. Eusoff will lead and further strengthen MSL’s end-to-end integrated communications offerings while accelerating the Groupe’s innovative influence proposition using the ‘Power of One’, the network’s ethos.

Eusoff joins MSL from Ruder Finn, where he was responsible for overseeing the integrated marketing communications efforts of the agency. Prior to that, he led the public relations department at Bonsey Jaden. Eusoff brings a wealth of experience in public relations, digital marketing, and marketing communications to his new role as general manager.

Margaret Key, CEO for APAC & MEA at MSL, said, “I am pleased to welcome Elya to the MSL family. The industry is evolving, and MSL has developed an exceptional approach to client service that prioritizes digital media and social influence. Elya’s extensive understanding of digital PR and influence will undoubtedly ensure that we can put together the best, most agile solutions that ultimately drive business impact for our clients.”

Meanwhile, Neil Hudspeth, CEO of Publicis Groupe Malaysia and Global Client Lead for Asia Pacific at Publicis Groupe, said, “Public Relations has evolved rapidly to become a crucial component for brands trying to win in a platform world. With a digital content and experience-first approach coupled with the right Influencer and earned media strategies, I am looking forward to accelerating our holistic customer-centric PR solutions that will continue to drive our clients’ and the Groupe’s growth.”

Eusoff on his appointment, “I’m excited to be joining MSL during the rise of the platform era. With platforms serving consumers with abundant amounts of content, I am eager to collaborate and create humanized, relatable campaigns in collaboration with the leadership team of Publicis Groupe in realizing the client’s business objectives.”

MSL’s network in the Asia-Pacific has been growing rapidly over the last few years and currently includes 25 offices spread across APAC markets such as China, Singapore, India, Japan, and South Korea, and also Hong Kong, and Taiwan, among others. MSL’s activities in the Asia-Pacific region are coordinated by its Singapore hub and overseen by Key.