Shanghai, China – McCann Relationship Marketing (MRM) has announced that Jonathan Beh has joined the agency as its chief executive officer for China. The appointment takes effect on September 1, as he will be reporting to Ghassan Harfouche, president at McCann Worldgroup Asia Pacific.
He was recently the CEO of Kinesso & Matterkind China, and brings into MRM a diverse lineup of hands-on experience of both programmatic and performance marketing, across multiple sectors including automotive, banking and finance, consumer electronics, retail e-commerce, as well as the media and entertainment sectors.
Prior to the aforementioned roles, he spent several years with WPP’s GroupM agencies and other networks.
Speaking on his appointment, Beh said, “I have long admired the work of MRM and their mission of helping businesses grow meaningful relationships with people. MRM operates at the intersection of creativity, strategy, technology and data, I and am looking forward to leading their talented China team to drive client business through transformative creative solutions.”
Meanwhile, Harfouche commented, “I am excited to have Jonathan onboard. His vast experience in data, technology and media, compounded by his deep understanding of client needs in China will add tremendous value to the offering of both McCann Worldgroup China and MRM China.”
Lastly, Kate MacNevin, global chief operating officer at McCann Worldgroup and global chairwoman and CEO of MRM, said, “I’m thrilled to welcome Jonathan to the McCann Worldgroup network. China is a hugely important market for MRM, as the world’s second largest digital marketing ecosystem, with over 3/4 of ad spend coming from digital media. Jonathan has an excellent track record in navigating this complex business environment and has the right skills and expertise to take our business to the next level.”