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US-based customer data platform mParticle announces APAC expansion

Sydney, Australia – Independent customer data platform, mParticle, has announced its expansion to APAC with the official headquarters in Sydney, Australia.

mParticle enhances data quality of companies, as well as manages regulatory compliance, and delivers high-quality customer experiences. It also integrates with other technology firms such as Braze, Amplitude, Snowflake, and Amazon Redshift, as well as Salesforce Marketing Cloud, and Adobe Marketing Cloud, among others.

Through the expansion, the platform will be serving customers across Australia, New Zealand, Singapore, the Philippines, Thailand, Indonesia, and Malaysia, as well as Japan, and South Korea.

The APAC office will be led by Kris Fagan, mParticle’s vice president for APAC. Fagan believes that the APAC market is home to some of the world’s most well recognized and innovative brands at the forefront of their industries.

“We’re eager to help brands in this region deliver the personalized experiences consumers expect across all channels with a proven approach to customer data infrastructure,” said Fagan.