Marketing Featured South Asia

Madison World’s digital firm HiveMinds announces Delhi-NCR expansion

Bangalore, India – HiveMinds Innovative Market Solutions, the full-service digital marketing and consultancy firm by Madison World, has announced its expansion in Delhi-NCR with a new office in Gurugram.

HiveMinds specializes in performance marketing, display, e-commerce, and programmatic buying. It manages digital mandates for Domino’s, BigBasket, Coinswitch Kuber, and Trell, as well as e-commerce mandates for brands such as Crompton, P&G, and Nivea, as well as Saffola Honey, and Sugar cosmetics, among others.

Following this endeavor, HiveMinds has also appointed its vice president, Mohit Grower, as the new head of the new north branch. Grover brings with him intensive experience across insurance, travel, and entrepreneurial industries.

Commenting on his new role, Grover said “I feel after building businesses in the highly competitive travel industry for over a decade, this will be a great next phase of my career. I look forward to assembling a formidable team and delivering value to our clients in the region.”

Meanwhile, Jyothirmayee JT, HiveMind’s founder and CEO, shared that he is delighted to bring in a leader with high ownership and entrepreneurial spirit as their Delhi branch head.

“With the growing client roster, we feel that a senior team based in the region will be better placed to engage at the strategic level and contribute to overall growth for our clients,” said JT.

Sam Balsara, Madison World’s chairman, said, “With offices opening up gradually, the demand for on-site teams is also coming back. With Mohit at the helm, we’re now poised to expand our presence in North India to attract new clients and service the existing clients better.”