Singapore – ONE Esports, the Singapore-based company catered in bringing the latest esports events and news across Asia, has partnered with tech giant Samsung to launch a ONE Esports mobile application, which will be positioned as the go-to source for esports news and content in Southeast Asia, and will be seamlessly integrated into the ONE Esports media ecosystem
This partnership with Samsung will see ONE Esports develop an exclusive ONE Esports mobile app for Samsung devices in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, to be launched in the second half of 2022. In addition to having its content localized across each market, Samsung users will also enjoy exclusive videos and rewards produced by the ONE Esports team for the app.
The app will be made available in the Samsung Galaxy Store and Google Play Store for over-the-air download exclusively on Samsung mobile devices this year.
For Carlos Alimurung, CEO at ONE Esports, the partnership will give the new generation of mobile-first consumers the best way to consume esports content, as the penetration of mobile usage and gaming across Southeast Asia continues to grow.
“I am proud to announce this partnership with Samsung that brings ONE Esports’ world-class esports content natively on mobile, in collaboration with Southeast Asia’s leader in mobile devices and experiences. Samsung clearly understands that brands need to connect and engage with the next generation to stay ahead of the curve, and mobile devices and esports are two of the most effective ways to reach them,” Alimurung said.
Meanwhile, Chris Tarr, head of mobile services and partnerships for Southeast Asia and Oceania at Samsung Electronics, commented that ONE Esports is uniquely positioned as Southeast Asia’s premier esports media organization, and their partnership sets the cornerstone for combining esports experiences with mobile gaming devices for their customers.
“Led by a young, digital, and global audience, esports is shaping up to be the future of sports, media, and entertainment. Through this unprecedented partnership with ONE Esports, we are excited to bring the galaxy of esports to Samsung mobile users, many of whom are passionate about esports and mobile gaming,” Tarr said.