Marketing Featured Southeast Asia

MNC Group ties up with Magnite’s SpotX to scale video monetization in Indonesia

Indonesia – MNC Group, the integrated media company in SEA, has signed a deal for a new video advertising program with SpotX, the global video advertising and monetization platform, which is now part of the sell-side platform Magnite.

MNC Group is a conglomerate based in Jakarta, Indonesia that specializes in media, finance, property, and natural resources, as well as transportation sectors.

The partnership aims to accelerate inventory monetization for MNC Group’s online streaming services, namely Vision+ and RCTI+.

Vision+ is MNC Group’s OTT video streaming platform that offers premium TV channels and more than 10,000 hours of video on-demand content across international and local genres, while RCTI+ is the latest online streaming service and super app platform launched in 2019 that offers not only a range of MNC content library, catch-up TV features, unaired TV content, and original content production, but also content including news, radio, UGC, and games. 

Valencia H. Tanoesoedibjo, MNC Media’s chief operating officer, said that Indonesia has a fast-growing OTT consumer market with a strong demand for local content, and this has placed Vision+’s growth competitively ahead of Netflix and Disney+ in the country.

“Alongside RCTI+ and our strong portfolio of digital business, we’re excited to take our video advertising business to the next level with a programmatic video ad tech leader like SpotX to monetize our inventory and offer a premium audience to regional advertisers,” said Tanoesoedibjo.

Meanwhile, Gavin Buxton, Magnite’s managing director for Asia, commented that they are thrilled to be working with one of the largest local content providers leading the OTT space in the country.

“We’re excited to bring the newly combined strengths of SpotX and Magnite to deliver the best-in-class video advertising solution to content providers and advertisers,” said Buxton.

In April this year, Magnite has closed the acquisition of SpotX, with the aim to create the largest independent CTV and video ad platform.