Bangkok, Thailand – Mirum Thailand, WPP’s full-service digital agency in Thailand, has announced the appointment of Tawin Tusnajareon as new managing director. Tusnajareon was previously head of technology at loyalty platform The 1.
Tusnajareon is a highly seasoned digital marketing executive with over 20 years of extensive experience in marketing communication, strategic planning, and consultancy, especially in areas of business and digital transformation including mobility, big data & analytics, e-commerce, digital marketing and cloud computing. Aside from being head of tech at The 1, he also held previous positions of delivery lead for Accenture Digital, and assistant VP of hypermarket chain in Thailand, Big C Supercenter.
WPP said Tusnajareon’s responsibility will mainly be to steer the company strategically in the digital transformation race. With Tusnajareon at the helm, the group said it looks to accelerate the tech-and-creativity integration in Mirum Thailand to create the best solutions for international and local brands and to enable them to connect with the consumers effectively through the delivery of enriched experience across all platforms.
“The business world was heavily disrupted in recent years, affecting one and all globally. As the game-changing solution, digital technology adoption is being fast-tracked as brands and organizations struggle to survive and quickly regain their feet for future growth,” said WPP’s Mirum Thailand.
Mirum said it aims to stand out as the global agency that has enabled integrated digital transformation of numerous organizations in Thailand. Tusnajareon’s role is expected to drive creation of digital services, from digital transformation to digital marketing consultancy, strategic planning, and solution delivery for timely and impactful communication between brands and their audiences.
“I am delighted to be part of Mirum Thailand. I believe that the marriage between technology and creativity will spawn fresh takes on marketing, especially ideas that are based on consumer insights, cutting-edge innovation and technology, as well as informative content and rich storytelling styles. Bringing them together on platforms that reach target audiences accurately, we help brands create better and stronger impacts from their marketing activation,” said Tusnajareon.
Tusnajareon said that he will use his management experience alongside new digital strategies to step up Mirum Thailand’s offerings and deliver innovative tech and data-driven creative campaigns to clients as the partner who works closely with them towards their goals and success.
Tusnajareon also cites findings from the ‘Digital 2022: Global Overview Report’, where Thailand’s internet penetration stood at 77.8% of the total population with Thais spending an average of 9 hours and 6 minutes of online time per day.
“These figures speak the trend that Thais are living and working more and more digitally. As a digital agency, we stay strategically ahead of the ever-changing digital landscape and market development to harness up-and-coming innovations and technologies that will click with the consumers and strengthen brands, working towards impactful campaigns and favourable business results from effective lead generation and sales achievement,” he said.