Kuala Lumpur, Malaysia – Malaysian natural mineral water brand, Spritzer, has appointed Kingdom Digital as its social media agency, with the partnership inked to last for one whole year.
Under the appointment, Kingdom Digital will be responsible for managing Spritzer’s Facebook page, which includes developing content strategies and producing relevant creatives. The agency will also be managing digital campaigns for the brand during the appointment period.
Through the partnership, Spritzer looks to strengthen its brand awareness as well as top-of-mind recall among Malaysians, when it comes to deciding on natural mineral water.
Elaine Ho, group marketing manager of Spritzer Malaysia, said “We are excited to kick-start our journey with Kingdom Digital to strengthen our social media presence. We hope to use our renewed social presence to deepen our engagement with our target audience while attracting new customers. We look forward to a strong partnership – carving out fresh ideas to continue evolving the brand.”
Meanwhile, Kingdom Digital’s CEO Ryan Ong expressed that they are set to take the mineral water brand to the next level via innovative and engaging social ideas and solutions.
“We are honored to have the opportunity to work with such a well-established brand. In terms of strategy, we want to position Spritzer mineral water as an ideal partner for everyday moments. Together, with Spritzer, we are confident that our extensive expertise in digital, content creation, and strategy will drive greater engagement and resonance with their target audience on social media,” Ong said.
The agency’s work for Spritzer has commenced since January this year, already launching two initiatives.
The first is a Chinese New Year short film produced in collaboration with Creo Creative, a light-hearted video that centers on the ‘Feng Shui’ theme. Meanwhile, the second one is an Instagram AR filter, which is now available on Spritzer’s Instagram account, @spritzerwater.
In January, Kingdom Digital surprised its clients with its special year-ender tribute, publishing over 300 digital thank you cards on Facebook.