Montreal, Canada – Independent programmatic digital out of home (DOOH) adtech, Hivestack, has appointed Mina Naguib, former senior director and chief architect at advertising ecosystem Samsung Ads, to be its new chief technology officer (CTO).
Naguib is a tech industry veteran since 1997, and his expertise spans many areas including data centre management, cloud and virtualization, low-level system development, web and application development, and distributed systems. During his previous role at Samsung Ads, Naguib has managed the design, operations, and growth of various advertising technologies and teams. Prior to this, he was an architect at creative marketing and communications agency Cossette. Naguib has also participated in the IAB Tech Labs in defining industry frameworks for European and US privacy compliance.
In his new role, Naguib will be responsible for the long-term strategic direction of the organization’s overall technology function. He will establish technology standards to direct strategic design, as well as manage and implement an enterprise-wide technology infrastructure. Naguib will also play a key role in recognising and analysing trends and innovations that would directly impact the company’s products and performance.
Commenting on his appointment, Naguib said, “I am thrilled to be joining the Hivestack leadership team at such a transformational time for the industry. I look forward to working closely with Andreas, Bruno and the entire team to ensure Hivestack’s technology is world-class, empowers our customers, and is a joy to use.”
Meanwhile, Andreas Soupliotis, Hivestack’s founder and CEO, said, “Mina is widely respected within the ad tech industry and joins our team at a pivotal time and brings with him a wealth of knowledge to support our efforts of driving innovation across the DOOH landscape.”
Bruno Guerrero, Hivestack’s chief operations officer, shared that it is an incredibly exciting time for them at Hivestack as they continue to design and build market-leading technology for the advertisers and media owners within the DOOH ecosystem.
“Having Mina join our team is a testament to our commitment to driving innovation across the DOOH industry and we are fortunate to have him joining our team,” said Guerrero.
Just recently, Hivestack has launched its programmatic DOOH marketplace in Malaysia, where brands, agencies and omnichannel demand-side platforms (DSPs) can access the Hivestack platform to plan, activate, and measure programmatic DOOH campaigns via private marketplace (PMP) and open exchange deals.