Tag: Mike Forster

Jakarta, Indonesia – SCOP3 Group has announced the appointment of Mike Forster as its new managing director, following the company’s recent acquisition of clients in Indonesia

Mike Forster brings a wealth of experience and an impressive track record in his role at SCOP3 Group. Before joining the agency, Forster played a pivotal role in launching ShopEx for M&C Saatchi Indonesia, showcasing his innovative approach to brand activation and commerce marketing.

With a distinguished career spanning over 19 years, Forster has held various leadership positions within WPP agencies, demonstrating his expertise in brand building and fostering client relationships. 

Notably, he spent 12 years in the APAC markets, contributing to the growth and success of the region. Forster’s career has taken him across the globe, with significant roles in the UK, Netherlands, Russia, Hong Kong, Malaysia, and Korea. 

Throughout his career, he has also worked with renowned brands such as Chanel, Dunhill, Diageo, Google, and Porsche. His extensive experience in diverse markets and industries positions him as a strategic leader capable of driving SCOP3 Group’s continued success in the dynamic world of public relations. 

Speaking on his new role, he said, “I am thrilled to be a part of the SCOP3 Group family during this exciting phase of growth. Together, we aim to elevate SCOP3 Group’s standing in the industry and introduce innovative solutions to meet the evolving needs of our esteemed clients in Indonesia and the Asia-Pacific region.” 

Meanwhile, Rene Mayer, co-founder and CEO at SCOP3 Group, commented, “SCOP3 Group has always been committed to pushing boundaries and achieving excellence. With our recent partnerships and the addition of Mike Forster as our managing director, we are confident in our ability to expand our service offerings, particularly in branding and digital marketing. This marks a significant step forward in our aspiration to provide comprehensive and cutting-edge solutions to our esteemed clients in Indonesia and the broader APAC region.”

SCOP3 Group has further strengthened its leadership in the industry by securing the representation of AYANA Hospitality. Moreover, its recent accomplishments go beyond its collaboration with Pan Pacific Hotels Group, where it manages global PR activities for Pan Pacific Hotels & Resorts, PARKROYAL Collection Hotels & Resorts, and PARKROYAL Hotels & Resorts. Additionally, it also oversees the launch of Pan Pacific Hotels Group in Jakarta, located in the prestigious Thamrin Nine Complex.

Indonesia – Independent agency M&C Saatchi in Indonesia has its new shopper marketing and brand experience specialism called ‘M&C Saatchi Shopex’. This division is designed to deliver omnichannel shopper and brand experience solutions to clients.

The scope of services from M&C Saatchi Shopex includes shopper strategy, retail design and production, shopper technology, planogramming, interactive display technology, events and activation, metaverse solutions, and e-commerce integration (O2O), as well as shopper performance research and analytics, amongst others.

Moreover, the agency has developed a proprietary tool that measures the ‘Experience Gap’ in consumer journeys across omnichannel landscapes for any given brand. Through its services, the agency also aims to create a net-zero experience gap, where consumers experience delight through synergies in their brand experience. Measures of success, according to the agency, are metrics that improve the Net Promoter Scores (NPS) after every brand interaction, as well as improved ROAS, as every brand experience translates to commerce. Through this vertical, M&C Saatchi will also work with retailers and e-commerce platforms on the supply side, and with brands on the demand side

Commenting on the developments, Anish Daryani, founder and president director of M&C Saatchi Indonesia, said, “As a specialism, we will map and curate customer journeys, online, offline and everything in between. Not only do we have the capability of creating memorable experiences, but also measure their impact with respect to how they contribute to commerce.”

Meanwhile, Moray MacLennan, global CEO and chairman at M&C Saatchi Group, noted, “Indonesia has been one of our best-performing businesses. Innovation and capacity creation have been key to their growth. The launch of M&C Saatchi Shopex delivers on our commitment to offering connected creativity to our clients.”

The agency has brought on board Michael (Mike) Forster as managing director of M&C Saatchi Shopex. Prior to his appointment, Forster was CEO of Geometry Global Korea. In 19 years at WPP agencies, he has held end-market, regional and global leadership roles, while in his 12 years in Asia, he has run businesses in Malaysia, Hong Kong, Korea, and Indonesia

On his appointment, Forster commented, “I was seduced by the stupendous growth story of M&C Saatchi Indonesia, and was eager to be a part of it. Indonesia is far behind its consumers’ expectations around brand experience, and I’m here to pioneer a new commerce and brand experience movement in the country through M&C Saatchi Shopex.”

Daryani also shared, “We have put together a team of specialists that have mastered the art of shopper and experiential marketing across markets. In Mike, we see the leadership and experience to make M&C Saatchi Shopex one of the most profitable verticals of our business, while delivering value to our clients at many multiples over their investments.”