Melbourne, Australia – Keep Left, a local independent agency, has appointed former general manager at advertising company Proximity Worldwide Germany, Mike Doman, to be its newest general manager, under the creative and content division.

He will be leading the agency with responsibilities for strategic planning, digital, social, content and creative. Along with the broader management team, he will be responsible for the growth and continued evolution of Keep Left’s creative offering, which has grown under ECD Blair Kimber’s leadership on key clients such as ANZ, Openpay, and Charter Hall.

During his time at Proximity Worldwide, he helped shape the agency’s digital, experience, media, social and technology teams, while overseeing a client portfolio including Porsche, Amazon and Unilever. Prior to this, he also spent six years at CHE Proximity in Melbourne in a mix of strategic and creative roles, working across clients including Telstra, Mazda and Latitude Financial.

Speaking about his appointment, Doman said, “Keep Left is an agency with a huge ambition and the team has the talent to deliver on the vision. The opportunity for independent agencies in Australia is huge right now and – more than ever for advertising and content work – the need to earn attention, and not just pay for it, has never been more important.”

He added, “Keep Left’s heritage in earned media and PR – when combined with a crazy smart team that is experienced in advertising, editorial and digital – puts the agency in a front row seat to make seriously impactful work. The team is also genuinely nice, which is a major bonus.”

For his new role at Keep Left, he returns to Australia after working in Germany.

Caroline Catterall, CEO at Keep Left, commented that Doman is thoroughly energized by the challenge of shaping and building agencies, hence they couldn’t be more excited to have him join the team at this important time on embarking on a new three-year strategy.

“Mike’s breadth of experience across strategy and creative, and an understanding of PR and content marketing from early in his career, made him the standout candidate for us. The stars really aligned that he was planning to return to Australia and we’d built the business to a point where it presented the right opportunity for him,” Catterall said.