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Digital agency Dept launches new ‘Metaverse Practice’

Amsterdam, Netherlands – Global digital agency Dept has launched its ‘Metaverse Practice’, aimed at helping brands redefine the way they interact with consumers.

The new ‘Metaverse Practice’ includes around 100 crypto and blockchain developers, games builders, 3D artists and creators, virtual and augmented reality experts, and software engineers, who have pioneered innovative Web3 and metaverse experiences for clients. 

Dept said that for the past year, it has been at the forefront of Web3 innovation, creating a 3D virtual world called the ‘the Eurovision Village 2021’, which is a virtual experience brought together tens of thousands of visitors from across the globe in a unique experience to celebrate the Eurovision Song Contest Rotterdam 2021. It has also teamed up with Journee to launch the Meta Festival, where over 4,000 people visited the Metapolis world to hear talks from digital pioneers. Moreover, Dept has launched an open-source, white-label solution called Algomart, for launching an NFT marketplace, built on top of the Algorand blockchain.

Taking the learnings from these projects, Dept has combined expertise from across its more than 2,500 team to launch its global ‘Metaverse Practice’, which includes expertise in blockchain technology, decentralised applications, AR, immersive experiences, and cryptocurrency and data, as well as a massive creative marketing power.

Max Pinas, Dept’s executive creative director, noted that over the last year they have gained a lot of experience with Web3 technologies to really get under the skin for how they can help their clients develop customer experiences as they have never seen before.

He further shared that brands will now have the opportunity to build fully immersive, 3D worlds from the ground up, and extend the customer experience into a whole new reality. 

“With our dedicated Metaverse Practice, we are able to build the bridge between the CMO and CTO. We see it as a creative opportunity akin to the first-ever websites; we’re at the dawn of a new digital age,” said Pinas. 

Dept is currently working with several global brands from fashion, entertainment, and commerce, as well as launching a number of new projects ranging from immersive experiences to NFT marketplaces in the coming weeks.

In addition, Dept has also announced that it will launch the world’s first 24 hours in the metaverse event in June 2022, connecting all corners of the globe in the Meta Festival. This event will bring together future-focused innovators, tech, brands, and people to a virtual event location called Metapolis, with hundreds of talks, music, and workshops, amongst others.