Sydney, Australia – Global location-based analytics firm Meshh has announced a new office opening in Sydney, Australia, as part of its APAC expansion. This will be under the leadership of Meshh’s Managing Director Duncan McIntyre.

Meshh is a SaaS platform that aids event organizers, venues, and brands to accurately measure engagement and interaction in physical spaces. It also delivers insights to marketers on how customers behave in real-world environments so they can deliver richer and more immersive experiences.

As part of the expansion, McIntrye will be returning to his native Sydney to help brands and agencies accurately monitor and plan their physical campaigns across retail, exhibitions, events, and properties, creating richer and more effective experiences.

Commenting on the announcement, McIntyre said that Australia has a legacy of leading the world in physical brand experiences and that the market aims to further this leadership.

“However, until now, marketers and agencies have been hamstrung in their ability to provide consistent engagement data to analyze and demonstrate the impact of such marketing endeavors. Launching Meshh in Australia provides a robust ‘spatial intelligence’ solution to that problem, as we continue to offer advanced data and behavioral insights across the APAC region,” said McIntyre.

Most recently, Meshh has announced its acquisition by global marketing and technology business Limelight Platform. Through this, Limelight and Meshh’s combined client lists, products, and active and passive data collection and analysis will be laying out the roadmap to the future of live events and activations worldwide.