Marketing Featured Southeast Asia

Melvin Kuek named CEO of BBDO Singapore

Singapore — BBDO Singapore welcomes Melvin Kuek as their new CEO. In his new role, Kuek will push creative boundaries and drive greater results for the renowned advertising company.

Kuek holds an extensive understanding of the industry as he holds a career spanning 25 years. Additionally, Kuek has also held leadership positions at top integrated agencies and was a partner in two successful agency start-ups.

He has also recently been appointed vice-chairman of the Global Esports Federation’s Metaverse Council which aims to drive thought leadership and education by promoting the integration of esports and gaming with VR, Web3 and Web4 related technologies -a feat establishing his discipline to account for multiple responsibilities.

On his new journey, Kuek shares, “I am psyched and honoured to join and work with Guan Hin; a renowned creative leader and a great person as well. BBDO’s ethos is about “The Work. The Work. The Work” and this is 100% a belief I share and will continue to evangelize.”

“Having spent time immersed in the esports/gaming and also the Web3 space, I am looking forward to integrating my experience in these spaces to developing BBDO Singapore’s skillsets and offerings further to push boundaries,” adds Kuek.

Simultaneously, Guan Hin Tay, creative chairman of BBDO Singapore, said, “Kuek’s vast experience will add depth and innovative thinking. His understanding of future trends and ability to capitalise on what’s next will ensure our client’s business remains effective and relevant.”

Melvin will take up the position of CEO of BBDO Singapore effective immediately as the first Singaporean CEO to lead the agency in a while. Managing director Monica Hynds will be departing the agency at month’s end.

Meanwhile, Tan Tze Kiat, CEO of BBDO Asia, shared, “I couldn’t imagine a better choice for this role. Melvin has the perfect combination of industry experience with a passion for innovation, and in today’s market, innovation is key. I’m confident that Melvin’s background in the metaverse and dedication to embracing new trends will yield some really awesome work this year, that will not only feel fresh but also push into new creative frontiers.”