New Zealand – After a rigorous and highly competitive review process, Lion New Zealand has appointed PHD Aotearoa as its new media agency partner, tasking the agency with driving media strategy and enhancing brand impact across its diverse portfolio of alcoholic beverage brands.
As part of this appointment, PHD will take a central role in shaping Lion NZ’s media strategy, overseeing planning and buying for its key beer, wine, spirit, RTD, and coffee brands. Lion has a licencing agreement with Diageo in New Zealand.
PHD will lead the execution of integrated media campaigns across all channels, harnessing data-driven insights and cutting-edge technology to elevate Lion’s brand presence in the marketplace. By leveraging its industry expertise and innovative strategies, PHD is poised to enhance brand performance and drive significant impact.
Annemarie Browne, marketing director at Lion NZ, said, “We’re thrilled to welcome PHD as our new media agency partner. Our goal is to elevate Lion’s brands’ presence and cultural impact with New Zealand audiences. This partnership aligns perfectly with our strategic vision and will focus on optimising our entire portfolio. PHD’s leadership in the media industry, collaborative approach, and innovative solutions were key factors in their selection. We were extremely impressed with their team and look forward to creating culture-defining work together.”
Nikki Grafton, CEO at PHD Aotearoa, added, “We are so happy to have the opportunity to partner with the Lion team and their portfolio of iconic brands. Lion’s passion for market-leading innovation and smart media thinking is exciting, and the PHD team cannot wait to get stuck in and deliver great work and business results together.”
PHD’s appointment underscores Lion’s commitment to leveraging new media opportunities to stay ahead in a dynamic market. With Speight continuing to be a large alcohol brand in New Zealand and Steinlager’s 65-year legacy of excellence, this partnership is set to drive continued growth.
Effective 1 November 2024, PHD will take over as Lion NZ’s new media agency partner, succeeding EssenceMediacom, which has held the role for the past five years.