Tag: McDonald
McDonald’s launches AI-powered ‘BootPursuit Challenge; campaign via DDB Sydney, Mango Communications
Those who want to enter must buy some Chicken McNuggets and locate one in the shape of a boot. They then scan the QR code on their pack after grabbing a McNugget. To access the entry form and scan the correct morsel, users can use the phone's camera to use the scanner app. This promotion is the first...
