Australia – Australian adtech company Cartelux has announced that it will take its presence to America by expanding operations to the United States, Canada, and Latin America. Simultaneously, the company appointed Matthew Tickell to lead its operations.
The expansion to American markets, which is cited as the world’s second-largest car market, is a step to further cement its identity as the world’s leading ad-tech provider for the automotive industry. Furthermore, the company added that the expansion comes after its success in European markets at the beginning of 2022 along with its consistent growth in Asia-Pacific Region.
Tickell’s appointment will have him lead the business operations of the company in America. He is an automotive industry leader with a 15-year experience in managing automotive dealerships and automotive software providers. In his last stint, he was with automotive software provider e-GoodManners as director of sales and equity partner.
Joshua Williams, founder and CEO of Cartelux said that they are excited about adding Tickell as part of their team in America.
Williams added, “Our business has been globally scalable from the beginning and now we are rolling out that capability. Our US engagement also allows us to establish a footprint in the world’s biggest equity market. After North America & Canada, we will add the LATAM market in the second half of this year to complete a global reach.”
Meanwhile, Tickell expressed his delight in leading the expansion of Cartelux into America, whilst believing that the company is by far the most innovative, value-adding, and cost-effective marketing solution.
“Understanding the US mentality of ‘Think Big, Think Forward’, I am confident the Cartelux solution will be well adopted as the perfect platform for centralising dealer marketing programs across sales, finance & aftersales,” he added.
With its significant growth both in APAC and Europe, the company has also appointed Kristin Harder as global head of strategy and partnerships in 2022 and Hervé Genin as general manager for EMEA in 2021.
Cartelux has been working with brands such as Ford, Renault, and BMW Group.