Marketing Featured ANZ

IPG’s Kinesso/Matterkind unveils new leadership team for Australia

Sydney, Australia – IPG’s connected intelligence company, Kinesso, has elevated Clay Gill, the current CEO at Matterkind Australia, to be its new CEO for Australia. As part of his new remit, Gill will retain his Matterkind leadership role while adding responsibility for Kinesso Australia’s data and technology solutions.

Gill noted that marketers can engage IPG from start to finish knowing that the design of their digital marketing requirements from CDP to media activation is fully transparent and effective, and that the company’s supply path optimisation agenda is also unparalleled globally, as it’s fully auditable and accountable – ensuring every dollar spent in media is validated.

He further shared, “IPG offers its clients an end-to-end solution across Martech, Adtech and Media activation using First Party Data at a deterministic level. Where insight and scalability are a challenge for the industry, IPG’s full-stack offering provides clients [with] an unmatched ability to extend beyond their own eco-system and or access a quick-to-market data solution through Acxiom’s Infobase.”

“We are by far ahead of the cookie crumble and very much leading the way towards connecting consumers with their brands. I am excited about what the future holds and the expanded offering for our clients,” said Gill.

Meanwhile, Mark Coad, CEO at Mediabrands Australia, commented that Gill is an outstanding leader and the extension of his role is a testament to his leadership qualities and the great work Matterkind continually produces for its clients.

He added, “In his new role, Clay’s primary responsibility will be to ensure clients have a single, simplified engagement experience with Acxiom, Kinesso and Matterkind; companies that work closely together as part of the data, technology, and media activation backbone of IPG.”

Matt Ware, CEO at Kinesso APAC, said, “Clay and his team have established an industry reputation for craft, innovation, and client servicing and I’m confident with his industry knowledge and zeal for innovation and solving client problems, combined with the calibre of his team, that he will be well positioned to bring the full spectrum of Kinesso and Matterkind capabilities to life. I am delighted he has taken on the expanded leadership role”

As part of the new Matterkind/Kinesso leadership team, Michael Whiteside, former head of Melbourne/Perth, will be moving to the role of national managing director of Matterkind, while Kim Kho, previously UM’s director of Biddable Media, Australian Government, will be taking on the role of national head of trading at Matterkind. Additionally, Matterkind also welcomes Georgina Fox, former head of operations at GroupM’s Finecast, to be its new national head of strategic investment and partnerships. 

On the appointment of his new team, Gill said, “As a leader, nothing is more pleasing than recognising talent and promoting from within plus onboarding innovative leaders of the future. In Michael, Kim, and Georgina I am confident the business has the skills, knowledge and creativity to offer our clients truly world-class end-to-end business solutions.”

Marketing Featured APAC

Matterkind bolsters leadership team in APAC with three new appointments

Singapore – Matterkind, the activation intelligence company within global marketing solutions provider firm Interpublic Group (IPG), has expanded its APAC regional leadership team with three key senior hires.

The new hires are Lani Jamieson, the new head of client – a newly created regional leadership position, Micaela Soyza, the new head of Matterkind in Malaysia, and Marrah Africa, the new director of addressable strategy in Singapore.

Jamieson has previously worked as the head of Matterkind in Singapore and Malaysia. In her new role, she will be managing a portfolio of key client accounts. Jamieson will also be collaborating with stakeholders across Matterkind, Mediabrands, and client brands, to deliver best-in-class use of data and technology, creative, and addressable activation.

Meanwhile, Soyza has previously worked as the director of addressable strategy at Matterkind Malaysia. In her new role, she will be leveraging her technical knowledge and strategic leadership skills to continue evolving APAC’s market proposition.

Furthermore, Africa, who was the former global learning solutions lead at Matterkind APAC, will be strengthening and differentiating the agency’s addressable strategy in the market in her new role. She will be leveraging her extensive product knowledge with her prior digital investment management experience.

The organizational announcement comes from newly instated Matterkind APAC’s Managing Director Matt Ware, who joined the company in January of this year. Through the new appointments, Matterkind aims to demonstrate its continued growth strategy to support increased addressable activation opportunities across the region.

Commenting on the new appointments, Ware said that Jamieson, Soyza, and Africa are critical to continue developing Matterkind’s differentiated people-first ethical solutions across APAC markets, as they continue to grow their addressable activation opportunities.

“I am delighted but not surprised to find the talent we needed from within our own network, and to be in a position to provide the opportunities for career growth and development in line with our growing addressable activation opportunities in this region,” said Ware.