Marketing Featured ANZ

This is Flow elevates digital lead Matt Papasavva as new MD

Sydney, Australia – Full-service media independent agency This is Flow has announced the promotion of former digital lead Matt Papasavva as the agency’s newest managing director. His core focus will now be centered on evolving the agency’s “Positive Impact” positioning, which is designed around harnessing talent, driving innovation, and an unforgettable client experience.

Prior to joining the agency, he was the digital media manager at Ticketek with responsibility for leading the digital marketing efforts for the majority of sporting clubs and codes across Australia. Before that, he was with Mindshare as digital business manager and associate director at FAST Programmatic. He has also worked at MediaCom in digital implementation, planning and investment.

Speaking about his promotion, Papasavva said, “Flow has been on an amazing growth trajectory, and as someone that’s been on that journey, this new responsibility is incredibly exciting as it allows me to play a lead role in both harnessing client relationships, and further developing the great talent pool that sits within Flow. Two critical factors in future- proofing the agency’s success.”

Meanwhile, Jimmy Hyett, CEO at This is Flow, commented, “In such a volatile market, holding onto the best talent is a true indicator of a strong culture that exists within the agency, and I’m constantly inspired by seeing our team grow, both in size and experience.”

He added, “[Papasavva] has quickly built a reputation as one of the most passionate and influential emerging leaders in our industry. Highlighted by an enormous respect and admiration from all of our clients and staff, he has spearheaded the growth era of Flow and will continue to have a positive impact on the agency.”