Hong Kong — Global media agency Wavemaker has announced the appointment of Matt Hofmeyer, the former managing director of Wavemaker Adelaide, to his new position as managing director of Wavemaker Hong Kong.

Hofmeyer has worked for Wavemaker for nearly two decades, playing an instrumental role in developing long-standing client partnerships with Mitsubishi Motors, the Government of South Australia, Bridgestone, and South Australian Tourism, among others.

Hofmeyer commented on his appointment, saying, “I’m thrilled at the opportunity to continue my career with Wavemaker in the Asia Pacific, joining our talented team servicing in Hong Kong. I’m driven to experience and learn new things, working with our Hong Kong team and clients represents a fantastic new challenge for me. My ambition is to help our team stretch themselves to unlock the vast, diverse talent we have at Wavemaker, and become a vital business partner for our clients.”

His move is an example of Wavemaker’s talent development strategy through enabling mobility, following the recent move of Ann Lim from CCO of China to managing director of Japan and Korea. This is a key part of the agency’s vision of creating a truly diverse and inclusive environment that builds exceptional careers.

Hofmeyer succeeds Stanley Ngai, who is moving to start another challenge in a new place after his 15 years of service in the agency. Hofmeyer reports jointly to Caroline Chan, CEO of GroupM Hong Kong and Gordon Domlija, CEO of Wavemaker APAC.

Chan commented on Hofmeyer’s appointment, saying, “I am very excited to have Hofmeyer joining the Hong Kong team. He has tremendous experience within the network, and I am sure he will help Wavemaker Hong Kong to advance the practices on performance-led media and unlock more opportunities for both our local and international businesses. I sincerely want to thank Stanley for his 15 years of service helping build Wavemaker (and previously Maxus) into the network it is today. I wish him the best of luck in his new adventures.”

Meanwhile, CEO of Wavemaker APAC Gordon Domlija shares that at Wavemaker they build exceptional careers. Domlija added that their learning and mobility programs ensure every individual has a safe and inclusive environment to develop as leaders and grow as human beings.

“Hofmeyer is a proven home-grown talent, and I am absolutely delighted he has taken on the challenge of delivering our ambition for the Hong Kong office, by leading the integration of our local, international, and outbound businesses in this hugely important hub. I have no doubt he will be a sensational success,” Domlija said.

With clients such as Colgate-Palmolive, Huawei, FrieslandCampina, Kimberly-Clark, Honor and PrimeCredit, coupled with a network committed to supporting infrastructure and talent in the market, the Hong Kong business is already well established and poised to meet the proposition of being a major global hub for Wavemaker.

Last January, Wavemaker launched the automation software technology ‘Intelligence Engine’ within its own network.