Philippines – COMCO Southeast Asia (SEA), the Integrated communications agency headquartered in the Philippines, has announced that it will be expanding to the Middle East & Africa (MEA). This was revealed in the ‘Blazing Sapphire’ main event to mark its fifth-year celebration, where the agency unveiled several major initiatives including its master plan for the next 10 years.
The agency said that the launch of COMCO MEA aims to bring COMCO’s brand of meaningful storytelling to the United Arab Emirates (UAE) and the rest of the MEA region. The expansion also makes it poised to open doors of opportunities for COMCO’s client partners to take advantage of the multi-cultural team’s knowledge and network of both flourishing and fast-moving markets and to unlock the gateway to launching inter-regional campaigns.
The expansion to MEA is especially momentous to the agency as UAE plays host to the World Expo, which deems to be one of the first and largest international events in the world, taking place every five years and lasting six months. With the COMCO team’s local presence, the agency aims to guide brands that are aiming to get a foothold at Expo 2020 which presents a truly global audience.
COMCO MEA will be spearheaded by Tricia Cusi-Jimenea, COMCO SEA’s business development director, partner and co-founder, and communications professional with over a decade of experience in the MEA market.
Cusi-Jimenea commented that it is an honor and a huge responsibility to bring this brand that they co-founded to MEA, and that as they expand their operations, they are guided by the company’s values of using the power of communication as a tool to not only serve their clients but also the community.
“From igniting brand love to executing impactful and meaningful campaigns that improve and enrich the lives of our stakeholders, our COMCO MEA team is committed to continuing the trailblazing path that our COMCO SEA family has paved for us,” she said.
During the event, COMCO also gave a glimpse of its 10-year master plan which includes the formation of the COMCO AOX League of Enterprises, the umbrella group for all of COMCO’s existing and upcoming ventures, initiatives, and advocacies. Forming the COMCO AOX League are COMCO Southeast Asia, COMCO Middle East & Africa, SEA Wave Pop Culture Magazine, and Citizen COMCO Advocacy Group, as well as Camp COMCO Alumni Society, and upcoming ventures Taro Digital AOX and COMCOffee Club, with more in the pipeline to be unveiled in the next couple of years.
The ‘Blazing Sapphire’ event is part of COMCO SEA’s year-long fifth-anniversary celebration, which also includes the virtual town hall and digital unveiling of COMCO SEA’s brand evolution and the inauguration of the Camp COMCO Alumni Society ‘Unity Games’, among others.