Tag: Marketing Platform

Singapore – Tyroo Technologies and CJ have announced a multi-year global expansion partnership to offer international tech capabilities with localised solutions via the new ‘Tyroo | CJ’ platform in the Asia-Pacific region. 

Through this strategic alliance, advertisers and supply partners in APAC can gain access to an inventory from outcome-centric publishers worldwide through the new advertising platform,  ‘Tyroo | CJ’. 

With a monthly reach of over 1 billion shoppers and 14+ billion shopping interactions annually, the platform boasts universal shopper event tracking, integrations with top e-commerce platforms, end-to-end programme management and optimisation toolsets, and actionable insights and data analytics capabilities, including incrementality measurement.

The ‘Tyroo | CJ’ platform can streamline local finance processes, offer localised optimisation solutions, and ensure a smooth and efficient experience for advertisers and publishers seeking to amplify their reach and impact on a global scale.

The alliance is also expected to synergize both companies’ strengths. The business will leverage CJ’s technology, partnership network, performance marketing experts, workflows, processes, and operations. Meanwhile, Tyroo’s market experience, depth of infrastructure, and relationships will accelerate customer acquisition and growth in the region. 

The business partnership will be headquartered in Singapore and India and launch with expert teams in many locations across Asia.

Siddharth Puri, CEO at Tyroo Technologies, said, “This partnership is driven by our organisational mission of empowering brands in APAC to scale. APAC is on the cusp of becoming the largest digital advertising market, and yet we find a lot of brands struggling to build outcome-based profitable growth channels due to the lack of unified tech and tools to leverage quality publishers.” 

“Globally, we found that in over 15% of brand media plans, tech has been deployed to solve for profitable growth via media partnerships. With this alliance, we will aid advertisers in building performance-centric programs with a tech-first approach by leveraging CJ’s technology and methodology in concert with our legacy and deep knowledge of Asia,” he added. 

Speaking on the partnership, Mayur Kshetramade, CEO at CJ, also shared, “Tyroo | CJ is a partnership of trusted market leaders united in a commitment to transform every aspect of performance and partnership marketing across Asia. This unprecedented strategic and commercial collaboration marks a turning point for advertisers, agencies, publishers, and the 4.7 billion consumers across the region. In so many Asian nations, incredible opportunities have emerged in affiliate, influencer marketing, lead generation, shopper marketing, conversion optimisation, and a host of next-gen channels. From this day forward, there’s an integrated solution to unlock the full scope and scale of commerce across Asia.”

Singapore – Digital experience platform (DXP) provider Optimizely has entered into an agreement to acquire Welcome, a marketing platform that carries capabilities in content marketing platforms (CMP), marketing resource management (MRM), and digital asset management (DAM) in a single solution. The combined company will empower marketing teams of brands across the globe to drive real business value through better customer experiences.

Through the combined services of the company, clients can now grow their end-to-end marketing lifecycle from concept to execution, gain control and transparency to manage content, and grow revenue by scaling adoption of in-class optimization.

Alex Atzberger, CEO at Optimizely, said, “We believe a world-class customer experience starts with an outstanding marketer experience. By combining Welcome’s campaign planning, content production, and asset management capabilities with Optimizely’s existing breadth of digital experience solutions, we empower marketers to rapidly launch campaigns and control the optimization of every digital touchpoint which results in growth for the business.”

Following Optimizely’s acquisition of customer data platform Zaius earlier this year, the addition of Welcome further solidifies Optimizely’s mission to empower digital teams to unlock their digital potential.

Meanwhile, Shafqat Islam, CEO and co-founder at Welcome, commented, “We could not be more excited to be joining the Optimizely family. We’ve made it our mission to transform the way marketers work, by delivering a purpose-built solution to orchestrate all of marketing. Now, together with Optimizely, we believe we are unifying two category-leading solutions to see that mission through.”

Until the closing of the acquisition deal, the companies will continue to operate independently. Over time, Welcome will be integrated with Optimizely’s existing stack to create a complete end-to-end portfolio to manage the full content lifecycle.