Petaling Jaya, Malaysia – Dattel Asia, an ASEAN consumer data & analytics company, has recently launched UPLIFT Malaysia – an initiative to empower 10,000 businesses by offering them a free consumer data & training package. 

A total of RM 50M has been allotted for the program, where each free package’s worth equates to RM 5K (US$1,223). The package will provide businesses with actionable insights on the latest consumer behavior as well as exclusive training on how to grow one’s business with data. 

The company said the initiative was developed with the aim to help individuals who have lost jobs or businesses that are being impacted by the recent economic downturn to recuperate sustainably.

Businesses’ access to the package is subject to approval. Applications for the UPLIFT data fund are open to any individuals or companies on its website, especially those interested in consumer-facing business such as retail, fashion, and F&B as well as fitness, beauty, and health, or snacks.

Upon review, successful applicants will receive access to the package as well as weekly updates on consumers’ COVID-19 sentiment and behaviors. Access to the package is only limited to the first 10,000 eligible applicants.

Ashran Dato’ Ghazi, CEO, Dattel Asia

Dattel Asia shared that one of the inspirations for the program was when CEO Ashran Dato’ Ghazi met many entrepreneurs struggling with the abrupt shift in consumers’ behavior due to COVID-19 outbreak. 

“The behavioral shifts caused many consumer-facing businesses uncertain about how, or even if, they should respond to the changes. With so many changes happening at an unprecedented rate, companies do not have the necessary insights that are up-to-date and comprehensive for them to pivot their business or marketing strategy,” Dattel Asia said in a press statement.

Dattel Asia has partnered with several powerhouses in the industry for the program such as university network BAC Education Group, business process outsourcing firm Transcosmos Malaysia, and ZBRA Business Research & Analytics. 

UPLIFT has also gained the support of government-supported entrepreneurial capacity building agency Institut Keusahawanan Negara (INSKEN), business academy and venture builder Owners Circle, and the and the country’s Ministry of Entrepreneur Development and Cooperatives (MEDAC) Kementerian Pembangunan Usahawan dan Koperasi. Dattel Asia hopes more industry players will come forward and contribute to the initiative.