Singapore – South Korean grocery app Market Kurly is entering the Singapore market via a tie-up with local online grocery service RedMart, Bloomberg first reported.
According to the report, Singaporeans will be able to buy Market Kurly’s ready-to-cook and ready-to-eat meals via the app. The initial launch is composed of 44 products, ranging from frozen snacks and Korean-style cold soba from Gwanghwamun Mijin, a decades-old restaurant in Seoul.
Speaking to Bloomberg, Sophie Kim, CEO at Market Kurly said that the initial product lineup will be gradually expanded to chilled food and possibly non-food daily products in the future.
“Singapore is a melting pot of culture and food. Lazada and RedMart’s nationwide reach allows us to tap their expertise and skills, and the ability for us to use that data for future product roll-outs,” Kim said.
This marks Market Kurly’s first overseas expansion since it was first established in 2015. It has attracted around KRW1b in investment during its IPO. Some of its investors include Millennium Management, Sequoia Capital China and Hillhouse Capital.