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AnyMind Group plans for future expansion, renames CastingAsia, AdAsia

Singapore – AnyMind Group, a company that produces software in direct-to-consumer, cloud manufacturing, entertainment, marketing, and HR, has announced its plans to connect its various offerings and to build a runway for future expansion.

AnyMind Group has renewed its vision, and now aims to “make every business borderless,” through removing borders and barriers for organizations whether it be geographical, online and offline, industries, platforms, and mediums.

Having launched, developed, and acquired brands across various industries such as marketing, entertainment, and direct-to-consumer, the company aims to offer end-to-end solutions from brand building, product manufacturing, and marketing.

Commenting on this development, Kosuke Sogo, CEO, and co-founder of AnyMind Group discussed the company’s plans to expand its offerings. 

“Having grown and established strong offerings across multiple spaces, we are looking to move into a position to connect our various offerings to form one of the first end-to-end brand enablement platforms. Apart from leveraging on our individual products, we’re moving towards helping businesses and individuals tap on a comprehensive solution to seamlessly turn previously-siloed data into action, in the future.”

“True to our underlying philosophy of Growth for Everyone, we can enable businesses and individuals to become borderless, from brand establishment,product creation, marketing, selling, and very soon, fulfilment.”

In addition, the company will be renaming its flagship brands in influencer marketing, and influencer management, and advertising. 

In a nutshell, said brands will now be renamed to carry the word “Any.” CastingAsia, its influencer marketing platform will now be called AnyTag. Meanwhile, its influencer management network CastingAsia Creators Network has been renamed to AnyCreator. 

The AdAsia brand on the other hand, which includes AdAsia Digital Platform, the AdAsia Premium Marketplace and AdAsia360 will be discontinued, with the AdAsia Digital Platform software being renamed to AnyDigital and its publisher platform names, AdAsia360, FourM360, and Acqua360 to be consolidated under the name AnyManager.

Sogo said, “In line with becoming an end-to-end brand enablement platform and longer-term plans to expand out of Asia, we have renamed our products to fit in with the wider AnyMind Group branding and to position ourselves for future growth through a unified branding strategy.”