Singapore – As part of the company’s stride to expand its presence in the Asia-Pacific region, user-generated entertainment company Jukin Media has appointed former ESPN head of ad sales and content partnerships Manu Sanghi as its senior commercial director for APAC.
Sanghi will be responsible for fueling growth in the region across multiple lines of business including growing Jukin’s presence on connected TV (CTV), managing its licensing revenue, content distribution and audience monetization, as well as developing partnerships with brands and agencies.
He brings over 18 years of experience in media planning and buying, trading, as well as content and advertiser partnerships across multicultural teams, business models and markets that include APAC and the Middle East.
Aside from his previous role at ESPN, he has also worked with Scripps Networks and Havas Media Group in Singapore, where he moved from Dubai after spending 5 years with GroupM.
“The APAC region is ready for a company like Jukin that empowers brands and advertisers to reach their target consumers in so many innovative and powerful ways. I’m thrilled to be a part of the team and help brands tell amazing stories with Jukin’s engaging and authentic content,” Sanghi said regarding his appointment.
He is based in Singapore and will report to Ravi Pillai, managing director for APAC at Jukin Media.
“Over the last 12 months, Jukin has seen rapid growth across the Asia Pacific region. We are excited to bring Manu on board to help expand our presence beyond the substantial footprint we’ve built in India. Manu’s experience in advertising and content will be invaluable as he helps Jukin establish key relationships. We have ambitious plans for the region and I look forward to working closely with him,” Pillai stated.
Jukin Media, which has been acquired by media company Trusted Media Brands, first expanded to the APAC region in 2018 with the opening of its New Delhi, India office, which has grown to more than 50 employees. As the two companies integrate over the next several months, Sanghi is expected to help fuel growth across the entire portfolio of properties throughout APAC.