Marketing Featured South Asia

Chimp&z Inc to handle digital marketing of two Emmbros Overseas Lifestyle brands

Mumbai, India – Integrated marketing agency Chimp&z Inc has announced that it has acquired the digital marketing mandate for two consumer brands – MuscleXP, a premium-quality sports supplement brand, and Man Arden, a male grooming & skincare brand – both from the house of Emmbros Overseas Lifestyle. 

As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication across Facebook & Instagram. Chimp&z Inc will craft social media strategies and campaigns for both the brands to highlight their innovation and offerings.

For more than a decade, MuscleXP has been providing premium-quality sports supplement products, while Man Arden has been curating products aimed at meeting the daily grooming necessities of the modern-day evolved man, introducing products in various grooming segments like face care, hair care, and beard care, among others. 

With the objective to boost digital footfall, engagement, and brand recall, the agency will position Man Arden as a one-stop solution for the modern-day evolved men’s daily grooming essentials while MuscleXP as the most scientifically advanced, safest nutritional sports supplement. The agency said that both brands share a common goal of delivering high-quality products at affordable prices. 

Sahil Mehta, director of Emmbros Overseas Lifestyle, said, “I have always believed that associating yourself with people of good quality always brings the best to you. I am immensely excited to associate with Chimp&z Inc as I know that they are the best ones to take our business a notch higher digitally.” 

Angad Singh Manchanda, CEO & co-founder of Chimp&z Inc, commented, “We’re excited to work with Sahil and his vision for both the brands. The game plan is to create recognizable social and digital strategies which back the brands’ key messages. Over the next few months, the team will be releasing a series of digital and social content plans to reach the brand’s targets which will starlight the brands and their USP to their desired target groups.”

Last December, the Mumbai-based agency announced its global expansion to New York and Toronto.