Kuala Lumpur, Malaysia – Huawei Ads, the mobile advertising solution arm of tech company Huawei, has announced partnerships with Malaysian Digital Association (MDA) as a member and with GroupM as its certified agency partner to drive the advertising sales in Malaysia. 

Said partnership aims to help the organizations to draw on each other’s strengths and allow HUAWEI Ads to contribute to the adtech industry growth in Malaysia.

The MDA membership will enable HUAWEI Ads to stay relevant to the current digital ad trends and play a part in shaping Malaysia’s digital policies and advertising standards. Meanwhile, as a ‘HUAWEI Ads Certified Agency’, GroupM and its agencies will have exclusive access to the inventory options available on HUAWEI Ads in Malaysia.

Rei Xiao, director of Malaysia Huawei Device Ecosystem, said, “GroupM is one of the most renowned brands in the digital advertising field with strong track records and market share. The partnership will allow us to expose our differentiated ad solutions to GroupM’s current and potential advertisers.”

New ad features such as in-app bidding and contextual ads will be introduced globally to meet growing advertiser needs. HUAWEI Ads is also actively in talks with other respected media firms to form more strategic alliances and expand its position locally.

“Built upon Huawei’s established ecosystem, HUAWEI Ads is leveraging the synergies between Huawei’s devices, native apps, open capabilities and over 33,000 third-party app media integrated into its network, to connect the data dots across various smart devices and apps, and helps advertisers reach out to more than 730 million global potential customers on its mobile ecosystem,” Xiao concluded.