Categories
Marketing Featured APAC

The Miroma Group fully acquires in-housing agency Maker Lab to boost APAC presence

Singapore – The Miroma Group, a global independent marketing services group, has completed the acquisition of Maker Lab, a marketing agency in APAC that builds and embeds dedicated digital teams for brands.

Maker Lab’s cross-functional team of 150 in APAC markets, which include India, Malaysia, and Thailand, supports projects for clients including Google, Netflix, and Taco Bell with strategy, ideation, and execution.

This acquisition will strengthen The Miroma Group presence in APAC, and is another crucial step in its plan to broaden the profile of its core offering to clients. It will also provide a springboard for Maker Lab to launch globally.

Marc Boyan, The Miroma Group’s founder and CEO, shared that their acquisition strategy is focused on satisfying the complex and changing needs of marketers, which increasingly includes a hybrid model of in-house capabilities and agency support.

“Maker Lab’s unique ability to build, nurture and embed fit-for-purpose agency teams into clients supports our goal to always deliver value and growth for clients, and adds an exciting new dimension to our existing stable of exceptional companies and services,” said Boyan.

Meanwhile, Matt Shoult, Maker Lab’s founder and CEO, believes that joining The Miroma Group will provide them with the infrastructure and client base to build on their success in APAC and accelerate their growth in the US and Europe.

“Having operated with a talent-centric approach from the get-go has given us a head start in this climate and we expect to become a global team of 300 by year end,” said Shoult.

Earlier this month, The Miroma Group has announched that it had completed the acquisition of Miroma SET, the sports, entertainment, and technology marketing company, which saw an impressive group of shareholders join the company, including Scott Belsky, Adobe’s CPO and Behance’s founder, Tom Hulme, Google Venture’s head of Europe, and Justin Stefano, Refinery 29’s founder, amongst many others.