Marketing Featured South Asia

Dentsu Webchutney wins digital mandate for MakeMyTrip

India – Dentsu Webchutney, the digital creative agency under Dentsu Creative India, has won the digital mandate for Indian online travel company MakeMyTrip. The mandate will be serviced from Dentsu Webchutney’s Mumbai office.

The agency will focus on further building MakeMyTrip’s already-vibrant digital presence by implementing an aggressive creative growth strategy.

Upasana Naithani, associate vice president at Dentsu Webchutney said, “MakeMyTrip is a big win for us, not only does it show faith by the best of the industry in our agency but also because their values align with ours, beautifully. We are very excited to work on campaigns that move both the business, and the brand in the right direction.”

Meanwhile, Chaitanya Joshi, creative director at Dentsu Webchutney, commented, “While we plan to bring the edge to larger travel occasions, Modern Creativity means that we are nimble enough to target the micro-occasions in an effective manner. I am glad that the good folks at MakeMyTrip share our zest and we look forward to a lot of clutter-breaking stuff in the future that not only pushes creative boundaries but also impacts business positively.”

Vipul Prakash, chief operating officer at MakeMyTrip commented, “Today, travellers seek more when consuming and engaging with brands across channels. Together with Denstu Webchutney, we hope to introduce new, innovative ways, and concepts that can help engage with Indian travellers, better. Our goal remains to be authentic in what we say and innovative in how we connect with the new-age traveller.”

Main Feature Marketing South Asia

OnePlus, Swiggy, MakeMyTrip are most recommended brands by Indian consumers

India – Authority on brand perception measurement YouGov BrandIndex has released its ranking of the top 10 most recommended brands in India where Shenzhen-based phone brand OnePlus dominated the list for 2020. It was followed by homegrown delivery platform Swiggy, with similarly India-based travel booking platform MakeMyTrip landing as the third most recommended brand.

A total of 260 brands were screened based on consumers’ answers to the question “Would you recommend the brand to a friend or colleague?” The brands that came out in top three had 83% – 85% of respondents recommending them. The ranking data was collected between January 1, 2019 and December 31, 2019.

Indian hotel brand Taj Hotels and Palaces ended on the fourth rank with 83.3%, while US-based food delivery service UberEats rounded the top five with 82% of consumers having a positive perception on the brand.

Meanwhile, Indian consumers showed a consistent affinity with international brands; with Amazon, Google, Zomato, Trivago, and Marriot making it to the top ten.