Singapore – Non-profit organization Make-A-Wish Singapore, has collaborated with ACE, a local-based celebrity engagement platform, to rope in Hollywood stars for a holiday campaign, which aims to raise funds to grant wishes of children with terminal illnesses.
ACE’s platform provides customers an opportunity to book their favorite celebrities for a personal video. For the campaign, a set of top-tier international stars such as Kris Jenner and David Foster are up for bidding among customers for a chance to acquire said stars’ personal messages, where 100% of proceeds go to Make-A-Wish.
The campaign has partnered a total of 10 international celebrities on the ACE platform for a limited time, starting December 14. Aside from Jenner and Foster, these include Asia’s top act JJ Lin, golfing legend Sir Nick Faldo, singer Katherine McPhee, actor Steven Seagal, singer and song-writer Melanie C, or ‘Sporty Spice’ of girl group Spice Girls, footballer Daniel Sturridge, as well as singer-song-writer Babyface, and chef Bobby Chinn.
“This partnership with Make-A-Wish Singapore gives fans and stars an opportunity to connect around an important cause while also creating unforgettable moments for those on the receiving end of the ACE video messages. This is a unique campaign with some of the most recognizable celebrity names, and I can’t think of a better partner than Make-A-Wish Singapore during the holiday season,” said ACE CEO Dene Schonknecht.
Interested participants must fill up an online form and select their preferred celebrity. Winning bidders will be notified on December 21.