Hong Kong – To welcome the Year of the Tiger, Superunion, the creative agency under WPP, has created its new online game that plays on the use of words.

The new game features a ‘tiger machine’, which is inspired by the Chinese name for a slot machine, that generates a unique ‘lucky cat’ design for each player – attracting good fortune for the agency’s clients, teams, friends, and family. 

When the tiger’s paw is pulled, the ‘tiger machine’ randomises a design – head, body, and plaque – each coming from a different original artwork, to make a unique combination of colour and pattern. Custom tools allow the players to art direct their own background, creating a personalised festive greeting to download and share with friends and family.

Superunion said that the 18 original 3D artworks were created by its teams across Asia, including Thailand, Singapore, Beijing, and Shanghai, as well as Shenzhen, and Hong Kong.

Tim Brown, Superunion’s creative director for Asia, believes that the Lunar New Year is a great opportunity to come together and work on something fun, to put a smile on people’s faces – something everyone needs more than ever. 

“We wanted to create an interactive, sustainable and shareable way to celebrate the Year of the Tiger. Wishing you all good luck for the year ahead – Kung Hei Fat Choy,” said Brown.

Players can visit Superunion’s website to play the game and create their own Tiger greeting.