Taipei, Taiwan – Fast food chain McDonald’s and agency Leo Burnett Taiwan have teamed up to create donation wallpapers, which promotes a refreshing method to the customary practice amongst Taiwanese, where purchasing receipts are dropped in ‘donation boxes’. These receipts then benefit charities like that of McDonald’s Ronald McDonald House Charities (RMHC) as a major source of income. 

The campaign was launched as a digital alternative to the staple Uniform Invoice Lottery in Taiwan, which allows customers to get a ticket to enter the government’s Receipt Lottery, with prizes ranging from NT$200 to NT$10m. Said lottery uses physical receipts to enter, but with the rise of digital payments, they have all but disappeared, out of sight, and therefore out of mind.

To launch this campaign, McDonald’s and Leo Burnett Taiwan have tapped up-and-coming new media artists to create a series of downloadable wallpapers and inject an engaging twist to the routinary receipt donation. With 35 designs to choose from, every donation wallpaper includes a barcode, and when scanned at any cashier, the receipt is automatically donated to RMHC.

Donation Wallpapers can be scanned at retailers across Taiwan, making every transaction in any store an opportunity to donate to RMHC.

Jin Yang, creative partner at Leo Burnett Taiwan, said, “Gen Z can’t live without their phone, and the screen they see most of all is their mobile phone wallpaper. With this in mind, we came up with an idea that makes receipt donation impossible to ignore – every time someone wakes up their phone, it’s a reminder to do good.” 

Hong Kong – The Hong Kong Jockey Club (HKJC) has announced that Anthony Ingham joins the Club as the Executive Director for Membership, Strategic Marketing, and Branding (EDMSMB), where he is set to assume the role at the beginning of 2021. 

The HKJC is a local-based racing club which includes entertainment horse-racing, lottery, sports waging and community-based charity drives.

For the new role,  Ingham will be responsible for creating unique membership experiences, leading its future strategic marketing plans, communicating with key stakeholders, and articulating the Club’s brand. He is also tasked to further strengthen the communication of the Club’s unique integrated business model and its significant contribution to the community.

Prior to this position, he had served as the brand strategist for Marriott International. He was appointed the global head of the hotel chain W Brand in 2015, and served as a brand strategist also for The Luxury Collection Hotels and Resorts in 2018.

He had also worked with the InterContinental Hotels Group, where he served as director for sales and later on as a global director for guest experience.

Ingham will report directly to the Club’s Chief Executive Officer Winfried Engelbrecht-Bresges.