Marketing Featured Southeast Asia

SoPa spins off Leflair into Leftlair Group in Vietnam, name leaders

Singapore – Society Pass Inc (SoPa), a loyalty and data marketing ecosystem, which is parent company to luxury e-commerce retail brand Leflair in Vietnam, has announced Leflair’s reorganization into a separate entity – Leflair Inc (Leflair Group).

In line with the restructure, SoPa has appointed Loic Gautier as the new group chief executive officer and Ngo Thi Cham as the group’s new chief operating officer of Leflair Group, who will work alongside Loic to drive the firm ahead in its next stage of expansion. Ngo Thi Cham is the current managing director of the Leflair Group and the Vietnam country head of SoPa.

As part of the Leflair Group’s expansion strategy, Loic will oversee the group’s acquisitions, which aim to diversify the company’s product offerings in the lifestyle retail business. He will also oversee the group’s expansion into other Southeast Asian countries.

With this corporate restructure, the Leflair Group is now set to become Southeast Asia’s next lifestyle retail super distributor nexus, evolving from a single discounted platform to providing shoppers with an integrated and unique shopping experience from online to offline. The fields of e-commerce, lifestyle retail, and online advertising are all being targeted by Leflair Group for acquisition.

Since its IPO on the Nasdaq last year, SoPa has focused on M&A activities to expand the ecosystem with other online platforms across 6 verticals: lifestyle, F&B, travel, digital media, and B2B software and loyalty technology in the top three V.I.P countries of Southeast Asia – Vietnam, Indonesia, Philippines. Through these business lines, SoPa is able to improve the interconnectedness and support within its ecosystem, fulfilling its mission to connect millions of registered consumers and thousands of registered merchants across Southeast Asia. 

On his appointment Gautier, said, “It’s an honor to receive SoPa’s trust. With this spin-off, Leflair now has a new medium to maximize its full growth potential. By pivoting from a single platform to an integrated lifestyle retail ecosystem, we seek to connect all players within the lifestyle retail value chain, from brand distributors, to offline stores, ecommerce platforms and delivery companies. The new vision makes Leflair a pioneer in redefining the lifestyle and ecommerce retail market across Southeast Asia.”

Meanwhile, Ray Liang, chief financial officer of SoPa Group, shared that after the IPO of SoPa last year, they have been working on a new growth strategy for Leflair in order to maximize its potential to become the destination for lifestyle shopping in Southeast Asia.

“In order to facilitate that growth, we are happy to welcome back Loic Gautier to join our executive team and become the driving force for Leflair Group in the future. At Society Pass, hiring key talents is always among our top priorities as a company and we always welcome Leflair’s old talents to come back and work together to bring Leflair to new heights. Having Loic to come back as the CEO of Leflair Group ensures continuous and sustainable growth for Leflair in the years to come,” Liang said.

Liang added, “The new recruitment also enables us to carry out a bigger plan for Leflair, evolving from a single online platform to become a true ecosystem for lifestyle shopping.”

According to Loic, Leflair Group’s ambitious plans include extensive funding rounds and a roadmap to IPO in the near future.