California, USA – Customer experience platform SugarCRM has recently announced the acquisition of Loaded Technologies,  a business consulting, CRM strategy and cloud implementation services provider based in Sydney, Australia.

With this acquisition, SugarCRM is expanding its ability to meet implementation service demand in Australia and the broader Asia-Pacific region. SugarCRM’s service portfolio includes cloud-based customer experience solutions, AI-powered sales, and other marketing/service software.

Such services then enable high-definition customer experience through implementations such as migrations from on-premise to cloud environments.

“We are excited to have the team at Loaded Technologies, with their dedication to customer success and  expertise of the Sugar CX solutions. The acquisition of our long-time partner, addresses a growing need for mid-market companies who want a trusted advisor that can help them navigate and succeed in optimizing and differentiating their customer experience,” said Jason du Preez, general manager for SugarCRM Asia Pacific.